Shuffle Games creators launch new instant game studio Origami
Shuffle.com executive Ishan Haque has moved into a new role as co-founder and CEO of Origami, a newly launched instant games supplier bringing “originals” to the iGaming sector.
July 1, 2025
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Origami, accessible at betorigami.com, is led by Haque as CEO alongside his co-founders and former Shuffle colleagues, Joe Sharland and Ryan Heybourn.
The trio previously helped build Shuffle into one of the world’s top five crypto betting brands. Haque said: “The games on Shuffle are battle-tested with tens of thousands of monthly active users and over $20bn in betting volume in the past 12 months.
Instant games, also known as originals, generate billions in revenue across crypto casinos and account for more than 50% of total revenue on platforms such as Shuffle. Origami aims to bring this success from the crypto sector to the broader iGaming market through white-label solutions.
Heybourn said: “You can customise everything about Origami instant originals, including, but not limited to, the RTP, colours, and fonts, so they feel native to your platform and brand. “They’ll fit seamlessly within your casino, and your players won’t be able to tell they come from a third party.”
Sharland added: “A new generation of players demand lightning-fast, lag-free gaming experiences optimised for any device; especially mobile. “Most casinos rely on third-party instant games that fail to drive volume because they can’t match the speed players now expect. We can confidently deliver on those expectations because we’ve done it at the highest level.”
Origami said its games offer sub-15 millisecond load times, positioning them as the fastest in the market. Launch titles include Mines, Dice, Limbo, and Keno, with dozens of additional games planned for release throughout the year.
Operators already signed up for integration include Yolo Entertainment, which owns Bitcasino and Sportsbet.io.
Anthony Cabrera, director of Bitcasino, said: “They’re a great fit for players who enjoy quick, seamless gameplay.”
Gamblr.io CEO Gareth Fenney added: “Origami’s games bring fresh energy to our portfolio. The games are already well known and highly requested in the market, so it’s fantastic to now be able to offer them to our players as well.”
The games will be available through established aggregators, starting with Hub88 and followed by Softswiss later this month.
